Which item is part of the Promotion role for an NGB?

• A. Promoting participation
• B. Increasing popularity
• C. Exposure in the media
• D. Coaching awards

Answer: (D)

Promotion is about raising the sport’s profile and encouraging people to get involved. A coaching award fits this role because it publicly recognises coaches, creates role models, and generates positive publicity for the sport. When an NGB runs awards, stories of coaching success can be shared in the media, clubs can showcase achievement, and potential participants see tangible examples of high-quality coaching. That combination helps attract new players, volunteers, and sponsors, which is exactly what promotion aims to achieve. While promoting participation, increasing popularity, and media exposure are related promotion goals, a coaching award is a specific promotional tool that directly links recognition to raising the sport’s appeal.